Target marketing is a strategy of advertising to smaller, specific customers. The professor uses a cell-phone company as an example. If the company wants to sell phones to young people, it’ll choose to put a TV commercial in the programs that young people like to watch and in the commercial, the phone is shown to be cool and has a bright color. Also, in the commercial, kids are having a good time with their friends. If the company wants to appeal to businessmen, it’ll put a different TV commercial in a business program. Besides, the commercial will show how the cell-phone can handle all business efficiently and can save money. So it’s basically the same cell-phone, but the company makes two different commercials to attract two specific groups of people.
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