Demonstrated high aptitude for quantitative analysis and academic success as evidenced by prior coursework and standardized test scores (the minimum undergraduate GPA standard for admission to the Graduate School at the University of Georgia for applicants who do not have a prior graduate degree is 3.0)

Work experience that suggests a propensity for success in the marketing research arena

Communication skills

Maturity, self-initiative and leadership potential

Career aspirations that align with the program's mission

Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.

MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.

As a result, our MMR graduates are highly sought after by both the marketing research industry and market research departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With almost 600 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.