Qualified applicants should meet the following criteria:

An undergraduate degree from an accredited institution

Mathematical aptitude and demonstrated ability to handle quantitative material

Strong communication skills and motivation

The Texas Master of Science in Marketing (MSM) program is the pivotal degree that transforms students' existing critical thinking skills into applied analytical training. By leveraging our research-based institution and industry leading expertise, we prepare our students for a career in a new economy—a world where data, decisions and action are intertwined. Our students will be equipped with the technical skills necessary to transform data, gather insights and develop meaningful marketing solutions.

Things to know about the program:

Duration is 10 months from July to May

Cohort style classes to enhance faculty to student interaction

Fast-paced theoretical training paired with rigorous data analysis courses

Capstone course available in the Spring for students to showcase their skill sets to our corporate partners

One-on-one career coaching available for all MS degree Marketing students, including career exploration, mock interviews and company treks

With the help of our industry-designed curriculum, award-winning research faculty, vibrant city life and capstone courses with innovative firms, we set up our students for a premier, well-rounded graduate degree. No work experience is required to qualify and the program is open to all majors.