[小站版]2017年4月22日雅思写作考试真题范文：广告影响

Some people think advertising may have positive economic effects. Others think it has social effects because individuals are not satisfied with who they are and what they have. Discuss both views and give your opinion.

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广告对经济有积极影响还是对社会有消极影响?讨论并给出你的观点

参考范文：

Advertising has many positive economic effects, but it also has some negative effects on the society, because it will make people feel dissatisfied about who they are and what they have.

In modern society, advertising boards or screens can be seen around every corner of megacities. Obviously, advertising plays an indispensable role in stimulating the sales of products. While every coin has two sides, excessive exposure to advertisements produces negative effects on the society and individuals as a whole.

It must be admitted that due to the promotion of products, manufactures are able to achieve abundant profits. In such an information-driven global market, it is advertising that enables consumers from different countries to be informed of the functions and features of consumption goods made in both locals and abroad. Without advertising campaigns, firms can hardly enlarge the circle of their customers and survive in fiercer competitions. What’s more, as tax payers, they tend to make more contributions to the growth of government revenue for their higher gains.

On the other hand, some people cannot help wondering the drawbacks of advertising industry since it may lead to unhealthy lifestyle. It is a common practice for advertisers to design a romantic and exciting life or exaggerate the benefits of certain products. For example, models wearing the latest dress and the most attractive high-heels with a limited handbag seem the shinning diamond in the sun. As a consequence, customers especially the younger generation become unsatisfied with what they already have and are likely to waste time and money on trying fancy goods.

However, as far as I am concerned, consumers’ real demands determine their purchase decision. That is to say, advocates of advertisement’s negative impacts neglect the fact that in some situations, buyers hold higher expectation of a product or their purchases are based on impulses rather than reason. Therefore, the efforts of manufactures to promote their goods are not to blame. Besides, related laws should be launched to ensure that there is no deception in any advertisement and promote highly healthy competition among producers.

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