2016年2月20日雅思写作考试真题范文7分版：广告该禁吗？

Nowadays a large amount of advertising aiming at children should be banned because of its negative effects. To what extent do you agree or disagree?

分析：

针对孩子的广告有负作用，应该禁止。你是否同意?本题可以采取双边讨论模式，既讨论儿童广告的好处，也讨论儿童广告的坏处，然后得出自己的结论，如儿童广告有好处，但需要广告商负责人，不要误导儿童。但也可以采用一边倒模式，即先承认儿童广告有好处，但是应该禁止，其原因包括：(1)这些广告往往夸大其词;(2)这些广告往往针对儿童消费比如游戏、玩乐等，既影响孩子的学习，同时还会培养孩子过度消费;(3)这些广告为了吸引孩子，往往描绘虚幻的世界，从而让孩子忘记现实。相比较而言，老雅认为，本题采用一边倒的模式更容易赢得考官的同情分。

7分范文(可模仿版)：

Advertisements aiming at children can be seen everywhere these days: TV, newspapers and magazines, Internet. Many people believe they should be banned because of their negative effects on children. While these advertisements do have some benefits - they are informative at least, I am quite convinced that they are more harmful than beneficial to children.

In the first place, in order to attract children, many advertisers tend to overemphasise the "fun side" of their products. More often than not they will promote such products as computer games, dolls, animal parks and so on. I admit these stuff may be important to children, yet too much of them would distract children from their study. Even when they are advertising learning-aid products, the advertisers often claim their products will make children's learning process full of fun. This is really bad because it gives children a false impression that they do not have to put serious efforts into their study. In addition, children advertising is not desirable because it often leads children to buying things that they do not really need. That is why many parents complain that their children do not buy anything but those expensive "famous brands" such as Adidas, Nike and the like.

At the same time, children advertising is partly responsible for children being kept away from the reality. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative and unrealistic manners. For instance, when they want to promote their doll weapons, they will describe the world as a place full of bad guys. A child exposed to such advertising may develop a deep sense of hostility to the world. On the other hand, when they want to sell entertainment park tickets to children, they will describe the world as a place full of love and without any danger at all. A child who has been made to believe this kind of advertising will have a hard time when they come across troubles in real life.

To conclude, since most children advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality. Indeed, these advertisements may provide useful information for children, but these information can be obtained from other more reliable sources. Therefore, I hold the strong opinion that children advertising be banned.